How We Work With You
We at Traffic have a wholly professional and logical approach to everything we do. Our search engine optimisation service is made up of a simple, uncomplicated three-step process, which makes things easier for both you and us. Right from website analysis to the completion of the project, we run the entire process smoothly and strategically to bring your online businessthe desired results in the least possible time.
Here’s how we carry out an SEO project:
Step 1 – Analysis of Your Site
Step 2 – Preparation of Proposal
While applying any recommended changes to your site to make it SEO and industry compatible we prepare a custom search engine optimisation plan for your site. Step 1 gives us vital background knowledge on your industry, not least where you and your competitors stand within this industry and where you rank in the major search engines. We take all this information and put together a highly comprehensive proposal statement which includes the following:
- Current on-page and off-page status of your site
- On-page and off-page SEO compatibility suggestions
- Detailed competitors analysis
- Monthly financial breakdown
- Off-page optimisation plan
- Case study of a previous SEO project
- Project delivery schedule & financial breakdown
- Payment terms
Usually you will have our full proposal in your hands within 48 hours of the initial enquiry. Take a few days to digest and review our analysis and if you are 100% happy with everything then we move straight to the next step. During this period we also welcome your feedback and questions; you are free to ask us to make any amendments you feel are necessary. If you want to add something new to the proposed project, for example, we’ll be more than happy to make the required change as long as it doesn’t affect the overall SEO strategy.
Step 3 – Approval & the Path to Completion
Once you approve our proposal and we reach an agreement, that’s when we really roll up our sleeves and get to work. There are all sorts of tried-and-true SEO (Search Engine Optimisation) tactics that can be used to ensure your site is successfully crawled, indexed, and positioned in all the major search engines. Typically we set our own targets and deadlines, our CEO is British so punctuality is paramount Traffic! More importantly we know the ins and outs of our industry and feel confident that no one understands the SEO standards and techniques better than us. Of course as a client, you’ll always have a strong say regarding the timeframe for achieving the set targets.
One important thing should be noted here, which is that is we NEVER use black hat SEO techniques and everything we do in our optimisation process is 100% fair and based on white hat methods. This simply means is that while the results our work bring for your online business are fast, tangible and long lasting they are never achieved using spurious methods.
Our General SEO Web service deliverables
Outline of services supplied on a monthly basis…
|SEO/SEM services that fall within the monthly deliverables|
|Daily Monitoring of Google Webmasters Tools||Broken link/broken image testing||Social bookmarking|
|Daily monitoring of Website rankings over Google for main keywords of Various Divisions.||Daily Monitoring of Google Analytics reports||Link exchanges|
|Research on ways to increase the Traffic to the website||Forum Participation||Social Media Optimization|
|Meta tag and titles updating and improvements||RSS feed submissions||Website Analytics Reports-|
|Keyword link building||Optimising robots.txt||On-Page optimisation of the client’s News pages|
|Competitive Analysis||Site taxonomy/theming optimization||Classified Ads Posting|
|Keyword Analysis and Recommendations||Static and XML sitemap optimization||PPC Campaign Monitoring|
|Website Architecture Recommendations||Title & meta tag optimization||Global navigation enhancements|
|301 Redirecting/.htaccess file optimization||HTML/CSS validation||Search Engine Ranking Report|
|Error page validation||Post-Analytics Consulting||Link Building/Paid Inclusion / Link-Building|
|Heading inclusion/optimization||SEM Account Management||Link Building, Blog & RSS Suggestions|